The Cassina perspective

Every year for the Salone del Mobile exhibition in Milan, my team was tasked with designing the launch of the new collection. Working closely with art director Patricia Urquiola, each set was meticulously curated and styled in order to reimagine the interiors of Cassina’s flagship store. Through creative research and a collective vision, we established the brand’s visual identity for three consecutive years (2022-2024).

 

Here are some highlights: